Chances are, if you've driven through a white Christian neighborhood, and can find time while driving to look up from text messaging on your cell phone, you've been distracted by a Quasi-Creative Church Road Sign. Some of the messages are quasi-funny. Some are quasi-thought-provoking. Frequently Biblically inaccurate or even blasphemous, almost all messages on quasi-creative church road signs are met not with a bang, but a whimper.
What's the best way to convey the timeless Truth of the inspiried Word of the Lord to an unbelieving world that's flying by at 40 mph? Why, clever word play, of course! This pun-ministry... or "pun-istry," runs deep within white Christian culture. Christian coffe shops like "Holy Grounds Coffee Shop" frequently suffer from the same afliction.
A typical driver/sign interaction goes something like this: "Sign Broke? Message inside?" questions the unassuming passerby. Then, upon achieving the word-play eureka moment, the driver realizes, "Why, that sign's not broke at all- it's an invitation to come to a worship service. Of course!" This realization is followed by a quasi-satisfied "hmm," as the driver continues about their day unchanged.